5 Reasons Why Business Cards Are Still Important

Posted by Leland On May - 25 - 2017 0 Comment

In the age of technology, online portfolios and Twitter handles are popular for when you want to do business. While everyone seems to be on social media now, a physical business card is still important for keeping in contact with colleagues and other professionals. Here are some reasons why business cards are still relevant.

It’s your first impression

First impressions are everything. According to Business Insider, you only have seven seconds to make a good first impression when you first meet someone. It takes less than that to hand someone a professionally designed business card with all of your contact information. An eye-catching design will help prospective employers and connections remember you. They meet several people each day, it’s important that you’re in the back of their mind. If your business card is professional, it speaks to you or your business’s personal brand.

It shows you’re prepared

You don’t want to be that person at a mixer fumbling around for a scrap of paper and a pen to write down their contact information. A business card shows exactly what it’s named for: You mean business. Tuck away a small stack of business cards in your wallet or purse so you’re prepared wherever you go. When you end a conversation with “let me give you my business card”, it shows that you’re professional.

They’re a marketing tool

If your business card design is eye-catching, it will get shared with other people beyond the people you gave it to. They are essentially the easiest form of direct marketing. Those people will have a tangible piece of contact information that they can reference whenever they need you or the services you offer. There are even some stores and cafes that have a spot for people to leave business cards.

They’re personal

Staring at your phone the whole time during a networking event isn’t exactly professional. Put your device away, smile, and shake hands with people. A business card shows your personal brand and allows you to add flair that a paper napkin with your phone number on it doesn’t offer. Business cards show that you’re established and care about meeting new people to network with.

They don’t cost much

For your career, they’re a good investment. Business cards usually come in quantities of 100 up to 10,000 and for some types can cost less than $20 for a pack of 100. Stigler Printing is a great resource for designing business cards and they¬†offer different types such as eco-friendly, suede, and mini.

The bottom line is business cards are still very relevant and in some cultures, they’re necessary for doing business. If you don’t have business cards already, you’ll see an improvement in the number of connections you make or more customers for your business.

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