Car Wrapping 101

Posted by Alfredo On October - 3 - 2013 0 Comment

Mario NASCARAlthough vehicle wraps may seem like a recent trend, NASCAR has been using car wraps in competition for almost 10 years. Beginning in 2004, Motorsports Designs of High Point, North Carolina, began wrapping cars for Richard Childress Racing. Today, car wraps are an emerging trend among everyday consumers. They’re a fresh way to alter the appearance of your vehicle or get your company’s name out on the street! They offer some great benefits for your automobile and your company (with very few disadvantages). Read on for a crash course in car wraps and how they can fit into your lifestyle.

They turn your car into a roving advertisement. Wraps can act as an eye-catching and cost-effective opportunity for consumer outreach. Imagine being stuck in a traffic jam next to a car plastered in images and text! Because of their nature, advertising wraps generate large numbers of impressions in just a short time. They can be applied to buses, vans, cars, trains, or any other vehicle you can think of. Their ease of use allows companies to change them frequently to advertise for upcoming events, specials and deals.

Car wraps preserve the paint on your vehicle. Many car dealerships utilize car wraps to keep that showroom shine looking pristine. You can have the same effect by wrapping your vehicle to preserve its “just washed” shine. If your car gets scratched or bumped while wrapped, the affected section of the wrap can be replaced and it’ll be good as new. Wraps will resist fading, cracking and peeling, which means that wraps can keep your car looking beautiful for three to seven years.

You can show off your style! Car wraps come in many different colors and finishes, from traditional glossy black to eye-catching chrome or matte finishes. They can be designed around a company’s branding strategy and will fit right in with preexisting marketing materials.  They are excellent for consumers who love to draw crowds around their vehicle. Highly customizable, available in wild patterns and textures – what’s not to love about a fashion show on wheels?

This post was written by a contributor from CM Graphics, a graphic design business specializing in custom vinyl graphics for automotive, marine, and buildings.

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