Holiday Shopping

Posted by Alfredo On December - 10 - 2014 0 Comment

The holiday season is the most important time of the year for retailers. With so many people purchasing gifts around this time, it can be a make-or-break quarter for many companies. Stores try to compete with the growing online business, while online businesses compete with Amazon and EBay. Every company puts out holiday promotions in hopes to draw in shoppers during this busy season. Stores hire additional holiday help to assist with the increase in customers and ensure quality customer experience for all of their shoppers. Holiday employment is up to 800,000 this year compared to 768,300 from last year. This means stores are expecting even more sales and more customers.

According to The Statistics Portal, Christmas holiday retail growth is expected to grow 4.1% this year, bringing holiday retail sales in the U.S. up to $619.9 billion. 45% of U.S consumers are now buying at least one Christmas gift online. This huge percentage of shoppers frequenting online shops are projected to bring U.S. retail e-commerce holiday season sales to $72.41 billion.  While this is still under a quarter of the total holiday retail sales, this is still a huge increase from past years. The trend of online shopping is only getting shopping, with customers now even able to purchase groceries online. It will only continue as more and more companies offer free shipping and other online sales.

Over 25% of all emails send during the calendar year are sent around the holidays. This is because stores will try to bombard customers with emails in hopes to get them to make an impulse buy due to something they saw in the email. If you want to avoid this temptation, you can delete the emails without opening them, but sometimes the deals in the subject lines are too good to pass up.

For more facts and figures about the holiday season, click here.

About the Author: Katherine is a guest contributor from MSU Business Analytics Program, focusing on business strategy, data management and experiential project consulting.

Comments are closed.